Is "More" Killing Your Effectiveness

Updated: Sep 20, 2019

In my old business as a gym owner, I used to program workouts, lots and lots and lots of workouts for clients. Thousands of them.

The more I programmed workouts, the more I understood the effects of intelligent volume versus useless volume. And the more I noticed something else: amateur workout programmers always programmed MORE instead of less.

More movements, more reps, more sets. That was their way to build something extreme, and to design something they were proud of. Big bang up front and largely ineffective over time.

Over time people learned to game the workout as a means of survival, and the more they gamed the workout program, the less they improved, so the more movement, reps and sets were programmed to push back against the inevitable slide.

A vortex ensued and nobody won.

I looked back at my own workouts over the decades. I was plenty guilty of moregasms in the early days, too.

Then I looked at my business as it developed over the years. The same trend: I added and added and added and then I pared it down, down, down as it matured.

Heck, even our business mission was about "more". Our company existed to "educate and empower as many people as possible to live their dream." That sounded great to me! I LIVED it every single day! It wasn't great. It was killing my passion quietly and subversively.

"As many people as possible" meant that our job was never done and so, I never personally felt like we were succeeding... because we (or I) always needed more.

We live in a culture where bigger is better. I live in a 2500 square foot home and that is below average of the median house size in America!

More stuff, more tech, more news, more apps, more prescriptions, more reps, more sales, more money. But what about profit? Profit to the soul. Emotional profit to you, to your family, and your friends. Net profit to your business and to "the cause"?

What is all this "more" getting you and those you are leading? A higher gross or a better profit?

Could you do less and leave a bigger impact? "More" is sexy and easy, depth is difficult. "More" is Tinder, depth is marriage. How can you add depth first?

People who get caught up with needing "more" always eventually make bad decisions. "More" can never be full.

Instead of demanding more, ask yourself, "Is this right?" Do the literal and spiritual math. And then ask yourself, "Is this sustainable?"

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